for Berlin-Chemie

Update: 16.01.2023

Last week: 52 week 2022 (26.12.2022 - 01.01.2023)

Last full month: December 2022


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 154 914 -18.7% 2.8% 0 39 698 298 -15.8% 3.3% 0 -17.7%
MoM 881 320 45.7% 3.1% -0.2 211 916 362 53.0% 3.4% 0 53.3%
YTD 9 846 004 -25.8% 4.8% -1.6 2 020 245 630 -11.8% 4.7% -1.1 -1.1%
MAT 9 846 004 -26.3% 4.8% -1.5 2 020 245 630 -12.4% 4.7% -1 -2.9%
DEXALGIN
WoW 21 783 3.7% 0.4% 0 10 994 571 7.0% 1.3% 0.1 -7.8%
MoM 86 814 27.7% 0.3% 0 42 243 433 24.6% 1.1% 0 29.0%
YTD 1 585 574 -13.8% 0.6% -0.1 686 697 189 -2.0% 1.7% -0.2 0.2%
MAT 1 585 574 -15.1% 0.6% -0.1 686 697 189 -3.5% 1.7% -0.2 -1.5%
ESPUMISAN (ADULTS)
WoW 51 375 -2.1% 39.0% -1.6 31 278 078 -0.1% 48.2% -0.9 2.0%
MoM 241 465 0.3% 41.0% -0.3 141 226 638 7.8% 48.9% 0.6 1.0%
YTD 4 284 062 -18.9% 53.1% -12.8 2 208 618 466 -8.9% 58.8% -11.6 0.7%
MAT 4 284 062 -20.1% 53.1% -12.8 2 208 618 466 -10.2% 58.8% -11.6 -0.9%
ESPUMISAN BABY
WoW 21 157 -3.2% 30.6% -0.5 15 444 761 -2.3% 46.1% -0.6 -1.8%
MoM 101 055 -2.2% 31.5% -2.3 71 889 362 3.5% 46.8% -0.7 5.1%
YTD 1 426 141 -14.3% 36.9% -4.4 905 578 253 -6.8% 50.3% -5.8 -4.0%
MAT 1 426 141 -15.8% 36.9% -4.4 905 578 253 -8.4% 50.3% -5.8 -5.7%
FASTUM
WoW 15 047 4.8% 0.9% 0.1 8 573 738 5.9% 2.3% 0.2 -6.9%
MoM 67 210 -6.8% 0.8% -0.1 38 269 832 -6.6% 2.2% -0.2 2.4%
YTD 1 040 568 -24.9% 1.1% -0.4 546 361 233 -14.7% 2.5% -0.6 0.2%
MAT 1 040 568 -26.1% 1.1% -0.4 546 361 233 -16.0% 2.5% -0.7 -1.2%
IODOMARIN
WoW 57 914 -10.2% 21.6% -0.4 10 670 511 -9.6% 8.2% -0.3 -8.8%
MoM 292 263 -2.5% 21.9% -1.3 53 688 884 -3.2% 8.6% -1.2 3.2%
YTD 3 293 381 4.0% 20.6% 0 639 996 905 8.0% 9.1% -0.3 4.2%
MAT 3 293 381 3.1% 20.6% 0.1 639 996 905 7.0% 9.1% -0.3 2.8%
LIOTON
WoW 14 285 -1.1% 1.6% 0.1 17 298 730 2.6% 4.2% 0.2 -6.8%
MoM 67 343 -6.9% 1.6% -0.2 79 801 344 -4.4% 4.2% -0.1 2.6%
YTD 1 251 599 -26.0% 2.2% -0.6 1 307 404 172 -6.8% 4.6% -1 -7.5%
MAT 1 251 599 -27.0% 2.2% -0.6 1 307 404 172 -7.9% 4.6% -1 -8.7%
MEZYM
WoW 298 903 31.9% 21.0% 2.5 43 756 183 28.9% 13.8% 1.3 16.4%
MoM 1 051 039 14.1% 18.6% 0.2 155 837 829 14.1% 12.7% -0.2 12.8%
YTD 17 350 407 -16.4% 25.4% -3.7 2 644 096 383 -9.1% 18.1% -3.6 -4.3%
MAT 17 350 407 -18.2% 25.4% -3.7 2 644 096 383 -10.9% 18.1% -3.7 -6.2%
MIG 400
WoW 143 611 -0.6% 2.6% 0.2 18 155 892 1.2% 2.1% 0.1 -7.8%
MoM 640 170 14.7% 2.4% -0.3 78 597 858 16.9% 2.0% -0.1 29.0%
YTD 8 396 280 -15.1% 3.2% -0.6 994 198 695 -11.0% 2.5% -0.6 0.2%
MAT 8 396 280 -16.3% 3.2% -0.6 994 198 695 -12.2% 2.5% -0.6 -1.5%
PROSTAMOL
WoW 21 150 -6.5% 13.2% -0.1 30 134 726 -5.6% 14.5% 0.2 -5.8%
MoM 102 828 1.0% 13.4% -0.7 143 857 913 2.0% 14.4% -0.6 6.2%
YTD 1 546 548 -27.7% 18.1% -6.5 2 164 877 512 -19.8% 19.3% -7.4 -1.9%
MAT 1 546 548 -28.8% 18.1% -6.5 2 164 877 512 -20.9% 19.3% -7.4 -3.4%
RESPERO MYRTOL
WoW 31 902 -22.5% 8.3% -0.8 17 210 980 -21.4% 9.3% -0.8 -14.9%
MoM 164 285 61.0% 8.2% 1.3 85 489 336 66.1% 9.0% 1.5 36.2%
YTD 1 301 516 74.3% 8.3% 3.3 623 558 611 80.8% 8.5% 3.1 6.4%
MAT 1 301 516 73.1% 8.3% 3.3 623 558 611 79.6% 8.5% 3.2 4.6%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 9 846 004 -25.8% 4.8% -1.6 2 020 245 630 -11.8% 4.7% -1.1 -1.1%
DEXALGIN 1 585 574 -13.8% 0.6% -0.1 686 697 189 -2.0% 1.7% -0.2 0.2%
ESPUMISAN (ADULTS) 4 284 062 -18.9% 53.1% -12.8 2 208 618 466 -8.9% 58.8% -11.6 0.7%
ESPUMISAN BABY 1 426 141 -14.3% 36.9% -4.4 905 578 253 -6.8% 50.3% -5.8 -4.0%
FASTUM 1 040 568 -24.9% 1.1% -0.4 546 361 233 -14.7% 2.5% -0.6 0.2%
IODOMARIN 3 293 381 4.0% 20.6% 0 639 996 905 8.0% 9.1% -0.3 4.2%
LIOTON 1 251 599 -26.0% 2.2% -0.6 1 307 404 172 -6.8% 4.6% -1 -7.5%
MEZYM 17 350 407 -16.4% 25.4% -3.7 2 644 096 383 -9.1% 18.1% -3.6 -4.3%
MIG 400 8 396 280 -15.1% 3.2% -0.6 994 198 695 -11.0% 2.5% -0.6 0.2%
PROSTAMOL 1 546 548 -27.7% 18.1% -6.5 2 164 877 512 -19.8% 19.3% -7.4 -1.9%
RESPERO MYRTOL 1 301 516 74.3% 8.3% 3.3 623 558 611 80.8% 8.5% 3.1 6.4%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 9 846 004 -26.3% 4.8% -1.5 2 020 245 630 -12.4% 4.7% -1 -2.9%
DEXALGIN 1 585 574 -15.1% 0.6% -0.1 686 697 189 -3.5% 1.7% -0.2 -1.5%
ESPUMISAN (ADULTS) 4 284 062 -20.1% 53.1% -12.8 2 208 618 466 -10.2% 58.8% -11.6 -0.9%
ESPUMISAN BABY 1 426 141 -15.8% 36.9% -4.4 905 578 253 -8.4% 50.3% -5.8 -5.7%
FASTUM 1 040 568 -26.1% 1.1% -0.4 546 361 233 -16.0% 2.5% -0.7 -1.2%
IODOMARIN 3 293 381 3.1% 20.6% 0.1 639 996 905 7.0% 9.1% -0.3 2.8%
LIOTON 1 251 599 -27.0% 2.2% -0.6 1 307 404 172 -7.9% 4.6% -1 -8.7%
MEZYM 17 350 407 -18.2% 25.4% -3.7 2 644 096 383 -10.9% 18.1% -3.7 -6.2%
MIG 400 8 396 280 -16.3% 3.2% -0.6 994 198 695 -12.2% 2.5% -0.6 -1.5%
PROSTAMOL 1 546 548 -28.8% 18.1% -6.5 2 164 877 512 -20.9% 19.3% -7.4 -3.4%
RESPERO MYRTOL 1 301 516 73.1% 8.3% 3.3 623 558 611 79.6% 8.5% 3.2 4.6%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 154 914 -18.7% 2.8% 0 39 698 298 -15.8% 3.3% 0 -17.7%
DEXALGIN 21 783 3.7% 0.4% 0 10 994 571 7.0% 1.3% 0.1 -7.8%
ESPUMISAN (ADULTS) 51 375 -2.1% 39.0% -1.6 31 278 078 -0.1% 48.2% -0.9 2.0%
ESPUMISAN BABY 21 157 -3.2% 30.6% -0.5 15 444 761 -2.3% 46.1% -0.6 -1.8%
FASTUM 15 047 4.8% 0.9% 0.1 8 573 738 5.9% 2.3% 0.2 -6.9%
IODOMARIN 57 914 -10.2% 21.6% -0.4 10 670 511 -9.6% 8.2% -0.3 -8.8%
LIOTON 14 285 -1.1% 1.6% 0.1 17 298 730 2.6% 4.2% 0.2 -6.8%
MEZYM 298 903 31.9% 21.0% 2.5 43 756 183 28.9% 13.8% 1.3 16.4%
MIG 400 143 611 -0.6% 2.6% 0.2 18 155 892 1.2% 2.1% 0.1 -7.8%
PROSTAMOL 21 150 -6.5% 13.2% -0.1 30 134 726 -5.6% 14.5% 0.2 -5.8%
RESPERO MYRTOL 31 902 -22.5% 8.3% -0.8 17 210 980 -21.4% 9.3% -0.8 -14.9%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 881 320 45.7% 3.1% -0.2 211 916 362 53.0% 3.4% 0 53.3%
DEXALGIN 86 814 27.7% 0.3% 0 42 243 433 24.6% 1.1% 0 29.0%
ESPUMISAN (ADULTS) 241 465 0.3% 41.0% -0.3 141 226 638 7.8% 48.9% 0.6 1.0%
ESPUMISAN BABY 101 055 -2.2% 31.5% -2.3 71 889 362 3.5% 46.8% -0.7 5.1%
FASTUM 67 210 -6.8% 0.8% -0.1 38 269 832 -6.6% 2.2% -0.2 2.4%
IODOMARIN 292 263 -2.5% 21.9% -1.3 53 688 884 -3.2% 8.6% -1.2 3.2%
LIOTON 67 343 -6.9% 1.6% -0.2 79 801 344 -4.4% 4.2% -0.1 2.6%
MEZYM 1 051 039 14.1% 18.6% 0.2 155 837 829 14.1% 12.7% -0.2 12.8%
MIG 400 640 170 14.7% 2.4% -0.3 78 597 858 16.9% 2.0% -0.1 29.0%
PROSTAMOL 102 828 1.0% 13.4% -0.7 143 857 913 2.0% 14.4% -0.6 6.2%
RESPERO MYRTOL 164 285 61.0% 8.2% 1.3 85 489 336 66.1% 9.0% 1.5 36.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS 20000 IU #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS 10000 ED #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs